Updated: Sep 2, 2021
This article provides five ways on how you can engage and boost your clinic through the online platform.
1. Build a Strategic Ketamine Clinic Website
Today's healthcare landscape is changing rapidly -- the same way that you should be marketing your website. Consider building a simple, effective, and visually appealing website as the centerpiece of your marketing efforts.
Your clinic's website should be easy to navigate for patients looking for information on what you offer, how you can help them, and how to schedule an appointment with you.
It should include the following patient-friendly features and sections:
Google maps and directions
Sign-up box for e-newsletter
Promos and packages offered
Key takeaway: For your patients to find you, a website is essential. A typical site should include contact information like phone number, clinic address, and directions for getting there. You can tailor other content based on what kind of services are offered to ensure visitors have all they need at their fingertips.
2. Use Video Marketing to Educate People about Ketamine
Video marketing is a powerful way to stand out from the competition and reach potential customers. Create video testimonials of your satisfied ketamine therapy patients that will impact those who watch them and help grow more sales for you.
Spending time creating videos is also a big part of your marketing strategy. Videos can be shared across many platforms, increasing exposure significantly with just one click or tap. It makes it easy to promote this content throughout social media networks like Facebook, Instagram, and Twitter.
Key takeaway: Make your video marketing as creative and engaging as possible. It’s best to preview these videos yourself prior to posting them on your social media accounts for other people to see.
3. Employ PPC and Ketamine Advertisements
An important aspect of marketing your medical practice is creating awareness and visibility for your practice. Search engine optimization, or "healthcare SEO" as some call it, can help potential ketamine patients find you more easily in search engines like Google. By providing Google the keywords, they will use them to index their website pages.
Also, with the help of the latest technology in marketing, you can take charge of your advertisement and put it where people will see it.
Pay-per-click advertising (also known as PPC or paid search) allows you to spend what is necessary for a campaign. Featuring your ketamine clinic this way promotes high visibility as these ads show up at the top of Google searches.
Key takeaway: Strategic bidding from SEOs on select keywords can help your business grow exponentially. This strategy helps potential patients find an individual healthcare provider quicker than ever.
4. Regularly Update Ketamine Patients via Email
91% of consumers and customers alike check their email daily. And, you can use this to your growing ketamine clinic's advantage.
Email marketing is the backbone of any successful, modern-day business. It allows you to easily and quickly communicate with patients on a well-targeted basis.
You can send out appointment reminders and share their prescription information. Moreover, it is more convenient to update them by sharing ketamine blog posts from your website about an upcoming event that your patients might be interested in.
Key takeaway: Create a short monthly newsletter that's filled with articles and health tips. Include upcoming community or practice events as well as coupons for your services. Email this out to those who've opted to sign up and receive more information from you.
5. Make Social Media Your Ketamine Clinic’s Bestfriend
Social media may just be the next most vital form of marketing in today's digital age. It has emerged as an essential tool for brands to grow their following while connecting with potential clients and patients.
Moreover, you can make use of the following social networking sites to provide valuable content about Ketamine and your practice:
Key takeaway: People are all around different social media applications. Engaging with them through these platforms does not only boost your media presence but also enables you to listen to their concerns and needs.
Start Boosting your Clinic's Online Presence
These days, modern technology offers many ways for you to market your ketamine clinic online. You want to make sure you are targeting it right and get the word out about it to people who need it.
Take these tips with you as you find your way to optimize your online presence to reach more patients and clients!