Do you want to promote your Ketamine clinic online? As a business owner, you might be wondering how to get more people in the door. The answer is simple, but it takes a lot of work. You have to put yourself out there and make sure that people know about what you do.
Here are five different ways that you can promote your ketamine clinic online so more people can benefit from progressive treatments.
1. Leverage Your Ketamine Clinic’s Social Media Attraction
Social media is an excellent platform for Ketamine clinics. It is where you can solidify your brand and make connections with current patients and future ones. More so, you can also find like-minded people who share similar experiences or interests that may benefit them professionally.
Some of the known applications are:
Key takeaway: It is important to find the most relevant and engaging platforms for your target audience. Researching what platform(s) you use will help you engage with them deeper, opening up more opportunities in communication.
2. Establish a Strategic & SEO-based Clinic Website
Content marketing offers a great way to get more people in the door. The Pew Research Center reports that 72% of U.S adults searched health-related topics online last year alone. This rating continues to grow each year.
As search engines change and evolve, it is also best to follow search engine optimization practices (SEO) for your Ketamine clinic site to be seen. Google's algorithm allows blogs to be accessible while addressing potential patients’ pain points at any time of day.
The following services can help you build your start-up website:
Key takeaway: Write content that answers common questions about your Ketamine infusion services so your patients make informed decisions about them. Through it, you customize their view and what they are seeing based on what interests them most.
3. Send Newsletter and Updates to Your Ketamine Therapy Patients
Email marketing shows 40x more effectiveness at gaining clients than Facebook and Twitter combined. It is a great way to keep in contact with your Ketamine patients or while generating new leads.
Constant Contact, MailChimp, and other email service providers allow tailoring the message to fit according to those who would likely benefit from it. You also have the opportunity to automate emails for sending them out on an automated schedule, time-saving compared to manually managing each one individually.
Key takeaway: One way you can use your ketamine clinic’s emails as another opportunity to communicate valuable information is by sharing upcoming events. Sending out appointment reminders also adds up to the connection going between you and your patients.
4. Publish Patient Reviews and Testimonials (and start a Referral Program)
The very first thing a potential client may do when checking your clinic is to research it online. Reviews tell others what people think about ketamine therapy services, including any benefits or drawbacks that these customers experienced themselves.
Google's My Business allows people to write reviews, preventing your business from being buried in the search results. It puts you top of mind when someone is looking for a local company.
Key takeaway: Empower your patients by actively soliciting feedback and incorporating it into the development of your ketamine clinic. You give them a sense of being heard when you allow them to voice their thoughts and opinions. Besides, it’s something that they will appreciate.
5. Provide your Patients Perks through a Referral Program
A great way to increase your patient load is through word-of-mouth, and there's no shame in reminding patients that they have the power. Create referral programs that incentivize your existing patients to recommend you for friends, family, and acquaintances.
Key takeaway: It is important to give rewards because even the smallest reward, like an online gift card, excites your ketamine patients to tell others about your services.
Modern technology can certainly help you market what you offer to the world in many ways. Make sure you get to maximize it to its full capacity as you build up your online ketamine clinic platform today!