Ketamine Academy Program Outline
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Lesson 1: Mindset
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Overcoming Your Fears and Limiting Beliefs​
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Turning Your Dream Into A Vision
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Know Your Why​
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Goal Setting
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Lesson 2: Pharmacology​
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History of Ketamine
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​Ketamine Pharmacokinetics and Pharmacodynamics
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​Magnesium
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​Lidocaine
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​Antihypertensives-Clonidine, Metoprolol, Esmolol, Hydralazine, Labetalol
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​ALCS Med Review
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​Antiemetics-Zofran IV and ODT, Phenergan, Compazine, Reglan
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​Midazolam
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​Haldol
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​Gabapentin
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​Toradol
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​Ketamine Cream
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​Compounding Pharmacies
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​Spravato (Esketamine)
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Lesson 3: Guide To Mental Health​
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Depression
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​Suicidality
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​Postpartum Depression
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​Seasonal Affective Disorder
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​Dysthymia
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​Anxiety
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​Fibromyalgia
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​PTSD
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​Bipolar
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​Schizophrenia
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​Lesson 4: Managing Pain With Ketamine
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Epidemiology of Pain
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​Anatomy and Physiology of Pain Review
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​Types of Pain
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​Assessment of Pain
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​Pain Terminology
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​Diagnostic Testing of Nerve Function
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​Pharmacological Treatment of Pain
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​Ketamine for Acute Pain
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​Ketamine for Chronic Pain
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​Lesson 5: Ketamine Business
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Ketamine Clinic Income, Expenses, and Revenue Estimation
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​Understanding Financial Statements
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​Market Research & Analysis
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​Business Model Review
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​Selecting the Office Location
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​Competitive Analysis
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​Clinic Video Tour
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​Ketamine Business Model Overview
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​Environmental Analysis
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​SWOT Analysis
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​Estimating Startup expenses
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​Navigating Your Funding Options
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​Lesson 6: Leases
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Understanding Commercial Leases
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​Common Leasing Terms
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​Types of Commercial Leases
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​Broker Compensation
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​Making Your Lease Offer
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Lesson 7: Understanding Regulations
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Federal Regulations
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​State Regulations
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​Local Regulations
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​Center for Disease Control (CDC)
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​Occupational Safety and Health Administration
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​Clinical Laboratory Improvement Amendments (CLIA)
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​DEA Licensure
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​NPI Number
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​Business Licenses
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​State Boards of Pharmacology, Medicine, & Nursing
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​Strategies to Overcome Scope of Practice Limitations in Your State
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​Lesson 8: Setting Up Your Business
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Developing Your Business Name
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​Purchase a Domain Name
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​Logo Design Tips
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​Tax Planning
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​Finding an Accountant
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​Finding an Attorney
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​Incorporation
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​Trademarking
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​Business Accounting
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​Insurance
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​Patient Financing Options
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​Supplies & Equipment
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​Credit Card Processing Setup
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​Lesson 9: Hiring & Human Resources
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Hiring Best Practices
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​Employment Agreements
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​Non-compete Agreements
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​Non-solicitation Agreements
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​Anti-Kickback Statutes
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​Developing a Policies and Procedure Manual
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​Payroll
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​Payroll Taxes
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​Lesson 10: Pre-Launch Marketing
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Website Creation
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​Google My Business
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​Google Maps
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​Social Media
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​Paid Advertising
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​Direct mail
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​Lesson 11: On-going Marketing & Social Media
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Marketing Your Ketamine Practice Paid & Organic
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​Offline Marketing
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​Patient Follow Up Process
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​Acquiring Patient Testimonials
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​Marketing your practice with Clinic Photos
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​Selling Your Service With Integrity and Empathy
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​Marketing Add-on services
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​Lesson 12: Creating The Best Patient Experience
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How To Provide The Best Customer Service
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​What You Need To Do To Have The Best Clinic In Town
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​Step-by-step Ketamine Infusion
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​IV Insertion Review
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​Interview with a Ketamine Patient
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