Ketamine Academy Program Outline
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Lesson 1: Mindset
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Overcoming Your Fears and Limiting Beliefs
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Turning Your Dream Into A Vision
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Know Your Why
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Goal Setting
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Lesson 2: Pharmacology
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History of Ketamine
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Ketamine Pharmacokinetics and Pharmacodynamics
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Magnesium
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Lidocaine
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Antihypertensives-Clonidine, Metoprolol, Esmolol, Hydralazine, Labetalol
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ALCS Med Review
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Antiemetics-Zofran IV and ODT, Phenergan, Compazine, Reglan
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Midazolam
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Haldol
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Gabapentin
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Toradol
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Ketamine Cream
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Compounding Pharmacies
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Spravato (Esketamine)
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Lesson 3: Guide To Mental Health
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Depression
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Suicidality
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Postpartum Depression
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Seasonal Affective Disorder
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Dysthymia
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Anxiety
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Fibromyalgia
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PTSD
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Bipolar
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Schizophrenia
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Lesson 4: Managing Pain With Ketamine
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Epidemiology of Pain
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Anatomy and Physiology of Pain Review
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Types of Pain
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Assessment of Pain
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Pain Terminology
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Diagnostic Testing of Nerve Function
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Pharmacological Treatment of Pain
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Ketamine for Acute Pain
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Ketamine for Chronic Pain
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Lesson 5: Ketamine Business
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Ketamine Clinic Income, Expenses, and Revenue Estimation
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Understanding Financial Statements
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Market Research & Analysis
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Business Model Review
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Selecting the Office Location
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Competitive Analysis
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Clinic Video Tour
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Ketamine Business Model Overview
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Environmental Analysis
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SWOT Analysis
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Estimating Startup expenses
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Navigating Your Funding Options
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Lesson 6: Leases
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Understanding Commercial Leases
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Common Leasing Terms
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Types of Commercial Leases
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Broker Compensation
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Making Your Lease Offer
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Lesson 7: Understanding Regulations
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Federal Regulations
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State Regulations
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Local Regulations
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Center for Disease Control (CDC)
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Occupational Safety and Health Administration
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Clinical Laboratory Improvement Amendments (CLIA)
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DEA Licensure
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NPI Number
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Business Licenses
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State Boards of Pharmacology, Medicine, & Nursing
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Strategies to Overcome Scope of Practice Limitations in Your State
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Lesson 8: Setting Up Your Business
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Developing Your Business Name
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Purchase a Domain Name
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Logo Design Tips
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Tax Planning
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Finding an Accountant
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Finding an Attorney
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Incorporation
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Trademarking
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Business Accounting
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Insurance
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Patient Financing Options
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Supplies & Equipment
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Credit Card Processing Setup
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Lesson 9: Hiring & Human Resources
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Hiring Best Practices
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Employment Agreements
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Non-compete Agreements
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Non-solicitation Agreements
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Anti-Kickback Statutes
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Developing a Policies and Procedure Manual
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Payroll
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Payroll Taxes
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Lesson 10: Pre-Launch Marketing
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Website Creation
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Google My Business
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Google Maps
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Social Media
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Paid Advertising
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Direct mail
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Lesson 11: On-going Marketing & Social Media
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Marketing Your Ketamine Practice Paid & Organic
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Offline Marketing
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Patient Follow Up Process
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Acquiring Patient Testimonials
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Marketing your practice with Clinic Photos
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Selling Your Service With Integrity and Empathy
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Marketing Add-on services
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Lesson 12: Creating The Best Patient Experience
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How To Provide The Best Customer Service
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What You Need To Do To Have The Best Clinic In Town
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Step-by-step Ketamine Infusion
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IV Insertion Review
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Interview with a Ketamine Patient
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