The Art of Promoting Ketamine Therapy: 3 Pitfalls to Sidestep
Running a successful service-based business is a two-pronged strategy: providing exceptional service and executing innovative marketing. As a ketamine infusion clinic, you're already offering a revolutionary service in the treatment of mood and pain disorders.
However, if your clinic remains an undiscovered gem, you're in for a rough ride.
We get it, Healthcare Bosses. You just want to provide effective ketamine treatments, be your own boss, and earn an income that would make your hospital-based salary blush.
Marketing is probably the last thing on your mind. But as owners of a ketamine infusion clinic, we've learned from our mistakes and we're here to help you avoid them.
Whether you're running an established ketamine clinic or planning to open one, here are three ketamine infusion marketing blunders you should sidestep:
1. Is Your Ketamine Clinic Marketing All About You?
If your marketing strategy involves promoting your new office remodel or celebrating office birthdays, you might be missing the mark. While it's important to share good news and achievements, remember that patients are more interested in what you can do for them.
Your marketing should educate, entertain, or inspire your potential patients while also being authentic. We are in the information age, and patients are tech-savvy. They will research ketamine and want to know if your clinic is the place to be.
Behind-the-scenes content is currently a hit on social media. It allows potential patients to feel more connected to your clinic. But remember, the key is to make it client-oriented. Your marketing content should answer potential patients' basic questions and give them a reason to choose you over someone else.
2. Have You Incorporated SEO into Your Ketamine Clinic Marketing Strategy?
If your clinic is invisible on the first few pages of Google search results, you're missing out on potential patients. Most patients research their ketamine clinic options online, so your clinic’s website needs to be easily findable. This is where SEO (search engine optimization) comes into play.
Billboards might get people's attention, but they rarely lead to conversions. Instead, invest in SEO. It's crucial to be easily findable online. Include SEO in your marketing budget and get someone to help you with this if you're not interested in learning it yourself.
3. How Flexible Are You with Your Ketamine Clinic Marketing Strategy?
If you're spending a fortune on glossy pamphlets or insisting on having a commercial because your competition does, it's time to reassess your strategy. You need to adapt and lean into where your potential patients are.
Don't just follow what your competition is doing. Spend time and money on what is actually working for you. For us, it was SEO. Recognize what works for you and lean into it.
Marketing is key to keeping your clinic busy, afloat, and successful. By not marketing your revolutionary ketamine treatments, you're depriving potential patients of the opportunity to receive that treatment.
So, avoid the mistakes we've made. Get the message out that you're open and ready to serve your community.
The demand for ketamine treatments and psychedelic therapy is only going to increase from here. So, gear up, Healthcare Bosses, and let's make the world a happier place, one ketamine treatment at a time.
Want to learn more about marketing and specifically marketing ketamine infusions? Sign up for our next free Ketamine Academy Masterclass and start learning.